For some people posting photos / videos on Instagram may be just entertainment or just want to share the activities they are doing. But for you as an online businessman, uploading photos / videos on Instagram is your step to promote the products / services you sell. This is one step for you to make a profit.
Every Instagram account has a unique audience, with followers in different time zones, so it's important to find your best personalized time to post on Instagram. Scheduling your Instagram posts for optimized time is proven to help you reach more followers and get more engagement on your posts.
Actually the main key from the Post on Instagram to get likes is, quality content. If you post content and directly like it, it means it's a sign that your content is good, and the Instagram algorithm, which now shows that the feed doesn't follow the timeline, will show it to more people. But still when you post your content at the right time, the opportunity to reach more people will be greater.
So the key to posting Instagram with high engagement is Timing. If your Instagram content is good, but the expected engagement is not maximal, say the reach or likes is far below your followers. Then you need to pay attention to the timing of your Instagram posts. Like Twitter or Facebook, Instagram users also have activities at certain times.
What is the Best Day to Post on Instagram?
There are 3 main ways to find your best time to post on Instagram in 2019:
1. Use the Best Time feature to post later to automatically count 7 times of your top posts
2. Find your top time zone and see when your followers are online
3. Experiment with different posting times and measure your progress
Best Time to Post on Instagram by Day of the Week
- Sunday: 5:00 a.m.
- Monday: 7:00 p.m. & 10:00 p.m.
- Tuesday: 3:00 a.m. & 10:00 p.m.
- Wednesday: 5:00 a.m.
- Thursday: 7:00 a.m. & 11:00 a.m.
- Friday: 1:00 a.m. & 8:00 a.m.
- Saturday: 12:00 a.m. & 2:00 a.m.
Another Way to Calculate Your Best Time for Posts on Instagram
1. Know where your followers are: If you are on the East Coast but most of your followers are on the West Coast, you should schedule your posts taking into account the time zone. The same applies to brands with followers that cover a variety of time zones - in this case, it might actually benefit you to send at an odd time to the best chance of reaching as many people as possible. Pacific midnight time is 8:00 a.m. in London - meaning there is a good chance you will reach several followers in both locations.
2. Focus on work hours: 9-to-5-ers tend not to spend a lot of time on Instagram during weekdays, but many check-in at lunch time, between 11:00 and 1:00 pm After work, between 19.00 and 21.00, it can also be a good time to reach your Instagram followers.
3. Schedule important things on weekdays: There are no rules that say that you cannot post on the IG on weekends. But because your posts may not get much engagement on Saturday or Sunday, it makes sense to save your important posts for the workday. Differences in involvement between days of the week are not large, so you can still get influence by posting content that is fun, informative, or entertaining on weekends.
4. Schedule your posts: Sitting and watching the hours to press the post button on the minute that is most appropriate is not the best use of your time. Schedule your posts beforehand so you don't have to be a slave to time.
5. Use Instagram Insights to measure your progress: You can find the top time zones and other useful data with Instagram Insights. You can even find out when your followers are most active on the platform with Instagram Insights, which makes it easy for you to choose the best time to run several engagement tests. Schedule several posts for different time periods based on this insight and note likes and comments. After collecting data for several weeks, you will have an easier time determining the best day and time to reach your followers.
Other factors to consider:
Different viewers will of course be active at different times, so there are no difficult and fast rules about the best time to post on Instagram. But there are some general rules that you must consider:
1. Post for your most active time zone: You may be in LA, but if most of your followers are in New York, you must post by considering the EST time zone. If you have followers in North America and the UK, you might find that posting at a "strange" time in your time zone (like midnight PST) really performs well for you, because at 8 am in London, England.
2. Post more during working hours and not during the day: in general, the best time to post on Instagram is lunch time (11am - 1pm) and nighttime (7-9 nights). Instead of posting while you are at your desk, schedule Instagram posts during the workday so you don't have to worry about that during your free time!
3. Save important posts for weekdays: The difference is a little, but the average Instagram involvement changes depending on the day. For example, B2B companies might get more involvement during the week when their audience is working, while bloggers might get more engagement on weekends when their audience is more likely to have time to read their posts.
How to Schedule Your Best Time to Send to Instagram
One of the best ways to ensure that you post consistently when your audience is most active is to use the Quick Schedule tool later.
With Quick Schedule, you can create your own Instagram queue based on your best time to send. You only need to choose the time of your post once, and then you can easily save time by dragging and dropping posts to your calendar, which are then automatically scheduled for your best time to post on Instagram.
Now that's insight and some tips and ways to maximize your Instagram posts based on Time and Day.